Our story dates back to 1944, when our founder, Mong Jin, settled in Thailand from China to establish the very foundations of NGG Timepieces. Despite his humble beginnings, Mong Jin’s tenacity and entrepreneurial spirit led to a flourishing family business, expanding to include a gold and jewellery boutique – Ngoun Seng Heng – in 1985. Following which, spearheaded by the business acumen of his son Wirot Subhirungul, and wife Suwimon Subhirungul, NGG Timepieces flourished and laid the foundation for its current success. Solidifying its position as a leading luxury watch retailer in Bangkok.

As the success of NGG Timepieces continues to go from strength to strength, so did the family’s legacy. Having conquered Thailand’s jewellery market, a new chapter unfolds with Thanasak Subhirungul, the eldest son of Wirot Subhiringul, at the helm of the company. A keen jeweller at heart, Thanasak understood the importance of strict quality control in gemmology and decided to set up a factory where he could ensure the standard of the process from start to finish, covering all aspects of production from rough materials to finished jewellery. After laying the strong foundations, he shifted his gaze from jewellery to horology where he was instrumental in diversifying the company’s direction that culminated in their strong position as a leading distributor for luxury Swiss timepieces.

The year 2016 marked a pivotal achievement for NGG Timepieces with the opening of the first and only Rolex boutique in Udon Thani. Strategically located in the district’s prime Central Plaza address, NGG Timepieces offers both locals and tourists a refined shopping experience, set within an elegant atmosphere that truly encapsulates the essence of Rolex. By cultivating a sense of harmony, discretion, and intimacy with the brand, NGG Timepieces has become a trusted name with the region’s cognoscenti – elevating provincial Isaan from a historical landmark to a world-class horological destination.